John Vanderhoef is an Assistant Professor of Media Studies in the Communications Department at California State University, Dominguez Hills. He holds a PhD from the Department of Film and Media Studies at the University of California, Santa Barbara. His research interests include indie games, digital labor, and discourses around gender, race, and sexuality in media and production cultures. His book project, Passion, Pixels, and Profit: The New Creative Economy of Indie Game Production, released through the University of Michigan Press, explores the development, distribution, and promotion of indie video games in the 21st century within a framework of neoliberalism and romantic individualism. He has published work in journals like Television and New Media and Ada, and in edited collections like Production Studies The Sequel and The Routledge Companion to Video Game Studies. He is also an avid gamemaker, focusing on short narrative experiences he calls game poems. He has exhibited games at Slamdance DIG, LA Playdate Game Showcase, and the Hand Eye Society’s Wordplay Games Showcase.